Australian Revenue Pty Ltd And associated group of companies Customer Service: 1300 66 22 42 Phone 1300 76 28 20 Fax simon@australianrevenue.com.au PO Box 5176 Gold Coast MC Qld 9726 Australia

As a Creative Director I have been fortunate to have been on the board of directors for many companies over the years as well as to have worked as an independent consultant for some of Australia ’s most respected companies and individuals. My participation has often been marked with the Australian Revenue logo as pictured above. This is the trademark and holding company that protects my interests and share holdings.

My passion and expertise is in business strategy, marketing, advertising and creative finance. I am experienced in designing positive flow corporate structures that tie seamlessly into marketing direction making sure companies are prepared for exponential growth as opportunities present themselves. I have an advanced knowledge of finance and what is required to generate funding for all kinds of projects.

The ideal working relationship is with the following 5 key steps:

1. Familiarise myself with your company's current position in the market
2. Identify your goals and all other potential outcomes and opportunities available
3. Design a strategy and commercial approach to achieve success
4. See these strategies into production and mentor the process through to completion
5. Monitor the growth of the company and ensure it continues

In many cases these steps can be initiated and completed within a couple of months, yet in others a year or more. Some companies have their own creative agencies or internal departments already on board so my involvement is only required until step 3. In this circumstance I still recommend weekly or even monthly updates to make sure progress is occurring and to ensure the vision’s simplicity is not lost or jeopardised.

My rates are as follows:

Rates are plus all costs including but not limited to business class transport & accommodation as required.

Commercial Photography for IDS

Working for IDS we took care of all their interior design photography for a Varsity Lakes development they were working on.

Very happy with the result of the shoot, the company has used us more than once.

Irish Bentley Lawyers 2008
http://www.irishbentley.com.au

After being assisted with legal advice by Irish Bentley for many years it was a great surprise when they approached me to work on their branding and marketing. Scott Taylor and Zeke Bentley briefed me on what they wanted the new image to portray; “A classy, professional image – Irish Bentley are famous for their sleek, modern and creative edge”.

After trying a number of graphic artists, the boys realised they required a total branding package, not simply a logo to put on their letterheads.

I’m very happy with what we achieved in the renovation, giving the name a formal yet modern sheen that would not date quickly and allow the firm to grow in many areas without image restrictions. We also decided to implement a CMS website management solution that now enables them to keep their website updated in house, without the need for outside web contractors.

ASK Homes 2007 - 2008
http://www.askhomes.com.au

Development Strategies
Strategic Alliances
Licensing Strategy
Corporate Branding
logo Design
Printed Stationery
Email Stationery
Copy Writing
Corporate Clothing
Vehicle Signage
Display Home Signage
Newsletter Design
Brochures & Plans Catalogue
Web Site Design
Web Site Hosting
Domain Name Research
Online Marketing
Newspaper Advertising
Magazine Advertising
Marketing Strategy
Radio Advertising
Jingle Creation
DVD Production
Owner Builder Training Manual
International Sales
Photography
International Manufacturing
Home Shows
Home Design
Media Buying
Sales & Customer Service Systems
Quoting Systems
Form Creation
Write Editorials

Own Now Pty Ltd 2008
http://www.ownnow.com.au

I joined forces with Keith Richardson (ASK HOMES) & Trevor Russell (BEST AUSTRALIAN LOANS) early in 2008 to create OWN NOW FINANCE.

Luxury Waterfront Home Design and Construction 2008
http://www.lewisland.com.au
http://www.harbourquays.com.au  
  
I designed two homes. Firstly, to be samples of my luxury home design work to feature in my residential portfolio and secondly, one of the homes would eventually become the office and living quarters for myself when construction is completed.

The homes are being built at the new development “Harbour Quays” which is the waterfront land release adjacent to Harbour Town shopping centre that Lewis Land have put together. Lewis Land is the group responsible for The Sovereign Islands and Ephraim Island.

Rockhampton Residential Sub-division 2007

This was my first real experience with land sub-division. I decided to tackle this project on the side as a learning curve and of course as a smart little investment.

One of my partners Stuart De Dear and I started the company Revcon Constructions to focus on small scale sub-divisions and rezoning developments in the Northern Queensland region. A long time in council, this project is finally in construction.

BAL - Best Australian Loans 2007
http://www.bestaustralianloans.com.au

Complete rebranding of the company including a fresh logo, website and corporate marketing approach. I was also invited to help Trevor Russell the Managing Director with another of his personal projects.

More Strategies 2007
http://www.morestrategies.com.au

When Angela Del Marco Managing Director and founder of Asset Financial, one of the Gold Coast’s premier finance companies decided to launch a new Asset Education business she recruited one of the best finance minds in the business. John Fox who originally set up Australian Beneficial Finance (ABF) was employed to launch a completely new concept in finance and education for the corporate world.

Being familiar with my experience from working together on the marketing of ABF, John brought me on board straight away and briefed me on what needed to be achieved.

So successful in fact that More Strategies was sold not long after inception to two young entrepreneurs Keenan Mickley and Michael Follers.
I continue to service the boys taking care of their signage, printing and web development needs as they require it.

Antiquity Ring 2007
http://www.artrevenue.com.au/antiquity

Brain child of Gold Coast business man John Fox, Antiquity Ring is a technology based jewellery concept that is already turning heads on a global scale.

I had known Mr Fox for quite some time and had been keeping a close eye on the project. Early in 2007 I decided to invest in the concept personally and joined the board of advisors to help guarantee its success. I developed the branding for this remarkable technology, including the name itself, the website teaser which has assisted in gaining international interest and the logo. I am currently a share holder in the company that owns the intellectual property.

Already gaining blue chip interest from parties such as DeBeers Diamond Jewellers which is partly owned by Louis Vuitton and the DeBeers, John Fox met with Emmanuel Clauet in September of 07 to discuss the Antiquity Ring. It seems that such a little piece of technology is such enormous news.

Bistro Blanc Restaurant – Five Star Restaurant 2007
http://www.bistroblanc.com.au

Theirry Hanaught is one of the gold Coasts most experienced restaurant owners. He has developed many successful venues which have become Queensland house hold names. When Theirry told me he was planning yet another venture, I was excited to be on board again.

Australian Beneficial Finance 2007
http://www.beneficialfinance.com.au

Jonathan Grasso approached me to brand ABF with marketing and advertising improvements and to develop a website that would be effective in communicating with the aggregator’s brokers. I also worked on several internal correspondence campaigns and developed a series of newspaper ads, outdoor banners and corporate event signage.

Happy with the results, Jonathan later sold the company with 89 brokers in place to financial mega giant City Pacific who bought the wholesale mortgage supplier to add to its 240 City Pacific Finance offices.

Whilst working for Australian Beneficial Finance I was fortunate enough to experience firsthand the fantastic service of the company in the finance of some of my own projects.

Russell Revolution 2007

Complete branding including character design and marketing approach.

Tagline creation "LITTLE DO THEY KNOW HE'S A SUPER GUY"

Hair and Beauty Sales Company – Sales Revenue Pty ltd 2007

This company was derived from a very old sales concept that has existed for years in the hair and beauty industry. I had watched a friend who is involved in this industry work very hard at doing this with very little return on investment. I have developed the concept into a completely new idea that would re-shape hair and beauty promotions in Australia.

The concept is called VIP Woman and has since been put on hold due to the success of other business ventures and sheer lack of time. I am still looking for a suitable partner for the company, and when I do find one, there is no doubt the company will be a roaring success. In its second week of operation, Sales Revenue employed in excess of 15 staff with a weekly turnover of over $15,000.
This is very much a business I would like to start up again given the right partner came along.

OZ Firm 2007

Logo design and corporate branding including stationery and printing strategy.

Label Magazine - SALE TO NEW OWNERS - 2006
http://www.labelmagazine.com.au

In July of 2007 I assisted the owners of LABEL MAGAZINE with the sale of the publication. Label is a high grade, fashion and life-style publication that was designed to rival some of the best women’s magazines on shelves. I approached a current client of mine who had a business in the fashion retail sector and the match was set. Michelle Rotheram from Label Gallery is a fantastic designer of fashion who loved the idea of show casing her own work in a national publication on a regular basis as well as having a communication medium to help shape the industry she had been a part of for so many years. With a name like Label Gallery and a magazine named Label, the match seemed perfect.

Local Army 2006
http://www.localarmy.com.au/NEW

5 well respected Gold Coast business men called me into their board room one day, sat me down and told me their concept to create a website that would reward people for information. Something of a private investigator site, I liked the idea and thought with a Net 2.0 strategy i.e. some new ways of thinking, the idea could be more successful than initially anticipated.

Struggling to take the next step because of a web developer who had let them down before, I explained to the board that a web guy wasn’t what they required. Instead, they needed a firm corporate direction for their relatively simple but smart idea and a creative department to make their vision a reality. In short, not just building a site, but making sure that it’s going to actually work once it’s built, people are going to visit it and of course the hope that the ratio of people that visit the site outweighs that of the expense to get them there.

Salon TV 2006
http://www.salontv.com.au

When a friend of mine approached me to get on the board of this company I knew the idea had legs. When you stick advertising in front of people when they have nothing to do and nowhere to go, you are going to fall upon a certain amount of success.

I was the Creative Director on the team, designing the visual and strategic direction of the Salon TV brand. I worked with a few very talented individuals on this board, one of which happened to be Mark Drysdale, the former Chief Operations Officer at the ASIC.

Label Gallery Franchise Design 2006

My job was to turn 5 unbranded ideas into one simple business strategy that worked.
A kids retail shop on Chevron Island, a ladies retail shop next door, a fashion design house upstairs, a fashion manufacturing factory in Vietnam and a distribution arm to get the products on shelves.

The concept I designed and named is Label Gallery.

The two stores become one retail emporium – the flagship store in a franchise concept, the design house became a number of fashion labels and the wholesale distribution arm became the Label Gallery franchise fulfilment agent. I took care of all their branding including logos for all the companies and labels, newspaper and magazine advertising, billboards, signage, vehicles, shop designs, merchandise concepts, web sites and even fashion prints when they required something extra special. With the help of interior designer Donna Fletcher we also put together an interior concept proposal for the retail stores.

Tickled Pink 2006

Complete branding and advertising campaign design

Black Feet Clothing Label 2006

Designed the full concept and branding for this brand including clothing print and tagging concepts.

Rejuvi 2006
http://www.rejuvi.com.au

Branding and marketing concept for the Australian promotion of their tattoo removal product

Escape Now 2006

Branding and design work including vehicle signage, clothing and stationery.

DreamHost – Australian Affiliation 2006
http://www.dreamhost.com.au

In 2007 I noticed a bright shining star in America called DreamHost; a new concept in web site hosting that I was very impressed by. The concept of cheap web hosting was not something new to me, but they had taken the business model to a new level which impressed me even more. They called in Employee Owned webhosting. Here is a business that is actually owned by the hundreds of staff required to run it.

I contacted DreamHost straight away and signed an agreement with them to become an Australian Affiliate for the concept. I registered the domain name Dreamhost.com.au and started spreading the word.

DreamHost today is a very popular web hosting solution in Australia and the rest of the world, if you’ve heard about dreamhost.com.au chances are it’s in some way because of me!

SIG - Security Intelligence Group 2006
http://www.sigaustralia.com

Complete branding and design for the website, logo and presentation material including corporate tender proposals.

Vivid Talent 2006

Advertising campaign and corporate theme

Azzura Constructions 2006
http://www.azzuraconstructions.com.au

Now this is a company that knows the meaning of the word growth. In fact I don’t think they have experienced anything but!

I first met Managing Director and founder Robert Badalotti when I was only 13years old, playing PlayStation with his son after school. He went from building two luxury homes then, to being one of the most successful property developers in Queensland today.

I started working professionally with Robert in 2003 following the completion of his Surfers Paradise high-rise project Palazzo Colonnades when I assisted with his rebranding and name change to “Azzura”. After seeing what I had created for other clients, Robert commissioned me to develop a new web presence for his group of companies in preparation for his next big high-rise project WINGS RESORT AND SPA.

In 2005 he approached me again to develop a brand and strategy for Elston, another high-end high-rise project in Surfers. I also put together an education pack which was used in Dubai to sell off the plan product on the Gold Coast.

Club Prestige – Group of prestige companies
http://www.globalprestigerealty.com.au

I worked with Managing Directors George and Angela Petropoulos in rebranding their entire group of companies. The result was fantastic and they were very happy with their new image. I wanted to create a collection of brands that were related in some way yet stood independently to serve on their own. The prestige concept worked very well and the use of colours through the branding also a treat.

GAVRI – World Music Artist & ICZed Records 2006
http://www.iczedrecords.com.au
http://www.gavri.com.au

A sound that reflects the cultures of the world required an image and packaging design that visualised the same. Working directly with Robert Chomicz himself, I designed the Gavri logo and helped name the Global Inspiration album. I also designed the record company logo and branding and developed a mini marketing campaign concept.

I didn’t work on the websites, but I did have a hand in some of the photography of Robert in the Philippines.

Talent Magazine 2006
http://www.talentmagazine.com.au

I came up with the idea for talent magazine mostly out of my own experiences. When I was young I was an actor on Australian TV and on growing up I had a lot of experience in the music industry having signed a recording deal with SONY MUSHROOM by age 11, shot five music videos for five songs by age 14 and played live at several major sporting events in front of hundreds of thousands of people.

I chose not to continue my career in Music or Film as my true passion is in business and behind the scenes, but I wanted to share my understanding of this industry with those who needed it most. I somehow convinced my mother to quit her high-paying job working for one of Packer’s companies to come be my partner in the publication and sell some advertising.

The first issue was released with great success, distributed nationally through every newsagency in Australia. The cover was Ricky Lee who at the time had just released her second hit album! The second issue was also very successful growing in quality and size with photographer Gary Howard coming on board to shoot some amazing images of Fig Kid and our cover girl in the HILTON Sydney.
TALENT MAGAZINE IS NOW FOR SALE

Belgium Beer Bar 2006
http://www.pinkpoodle.com.au

Complete branding and marketing campaign including photography, clothing, magazine advertising and signage.

Urban Accent 2006
http://www.urbanaccent.com.au

Complete name design, logo and branding including website, stationery, clothing vehicle signage, shop and factory design and ordering process strategy.

Multi View 2006

Complete branding including stationery, logo, clothing and signage.

Flyford 2006

Complete branding including logo, stationery, packaging, photography and campaign angle.

CleanWash 2006

Complete branding including logo, stationery, clothing and campaign angle.

Beaumont Tiles 2005
http://www.tiles.com.au

Working for the biggest tile retailer in the country was a lot of fun. Firstly you’ve got the challenge of staying within their current branding guidelines, then of course you still have to make what you’re doing look good. As challenging as that was, we managed to make the Strathpine franchise of Beaumont Tiles look very impressive.

Working with owner Daniel Cabrera we saw the once tired showroom become one of the best stores in Queensland. Check out the UTE I designed, it gets the company a lot of attention!

CSG Computer Services Group 2005
http://www.computer-services.com.au

Now one of the most successful computer networking companies on the Gold Coast, CSG was branded completely by me in preparation for its growth including vehicles, logo, stationery and brochures. I was not involved in the creation of their website.

City Pacific Group 2005
http://www.citypac.com.au 

With over 1000 employees, hundreds of offices and billions of dollars in business every year, it was an absolute pleasure doing business with Phil Sullivan the CEO of City Pacific. We were able to reduce their printing spend whilst at the same time lift the quality of their printing.

We developed branding mechanisms for City Pacific which flowed through many of their marketing paraphernalia including stationery, brochures, prospectuses and newsletters. We also assisted the IT department with their web development processes and met with Craig Blackwood to discuss the future of the City Pacific web and intranet system.

Bla Bla Sandwich Bar

Complete franchise design including logo, colour selections, helped to develop the name, menu and ordering processes, clothing, sandwich wraps, interior design and store concept, sayings, theme and additional imagery.

Freeearth Australia 2005
http://www.freeearth.com.au

From their name through to their entire business philosophy, Steven Messerschmidt instructed me that it was my responsibility to design a health empire structured well enough to facilitate a huge future growth in a myriad of possible business directions. Since then the company has developed a great foundation to take a giant leap into the next 3 years of business growth.

I will be further assisting them in making this a reality by manufacturing their books off shore, distributing them internationally and licensing the Freeearth name in an effort to geographically grow the brand’s value.

In addition, online shopping will mean delivery of services to even more people around the world and even a charity has been considered with the help of charity expert Billy Lee Long who works very closely with Atlantic Philanthropies’ Chuck Feeney in an effort to make the world a better place.

Scully Trucks 2004
http://www.scullytrucks.com.au

When we first started dealing with Scully trucks they were crammed into a small factory area growing faster than they could handle. Now they are one of Australia’s fastest growing transport companies and have a vision to float on the stock exchange very soon.

I re-branded of the company in preparation for its growth. New logos, new marketing angle and corporate direction and a clear and concise message to the public to communicate what it is Scully’s group of companies actually do.

Marie Stephens Real Estate 2004

Complete branding including logo, stationery, signage, newspaper ads, Real estate web layout, real estate signs, magazine ads and postcards.

Registered Kerry Packer the .com.au 2004

When the press started calling me the next Kerry Packer in news stories, I decided I’d embellish the concept by registering the domain name. I thought it was funny that the mega media mogul had not considered registering his own name. After getting a whole bunch of hits from the search engines, they bared the name from search results leaving the only people to be able to find the page those who actually thought of typing in the address to see what was there. Needless to say I received quite a few phone calls and emails from people in his company sizing me up. It was a shame that he died shortly after; I would love to convert this domain into somewhat of a memorial for his life when I find the time.

Tall Ship Sailing Cruises 2004
http://www.tallship.com.au

I worked with Bruce Nichols for many years, supporting him with marketing advice and creative direction. As founder of the group of marine based entertainment companies, Bruce had a vision of where he wanted to take the group. I enjoyed making his visions a reality on paper and helping him to structure these ideas into firm business models.

SKIPPY-J - The Album “From the land of milk and honey” 2004
http://www.myspace.com/artrevenueskippyj

I produced this hip hop electro album with well accredited producer ADAM BABY who featured on triple J’s groove train album in 06.

Reef Culture Magazine 2004
http://www.reefculture.com.au

Born out of the idea to vertically integrate my brother’s marine hatchery, Reef Culture was developed to fill a very specific market niche. This high quality publication has been very successful in Australia and overseas with distribution now moving in to the USA and ASIA.

Asset Link Cleaning Services 2004
http://www.assetlinkservices.com.au

Possibly Australia’s largest cleaning company, responsible for the presentation of Sydney’s new International Airport and Westfield Shopping Centres, Asset Link were again staying on top of their game when they commissioned me to come up with some original marketing concepts.

I flew to Sydney to the Asset Link head office; a very modest premises for a company that turns over millions of dollars and has in excess of 1000 staff. I worked with owner and CEO Aurora Fonte to give Asset Link a perceived point of difference. When I got into it hands on I realised there actually already was one! It just wasn’t being promoted or taken advantage of to its full extent.

With a company of this size, it only takes a couple of tweaks in the right direction and you’d be surprised what a difference it can make. On the same token if your estimations are wrong it can have an adverse effect. It was for this reason that I designed a mechanism to drive popularity to Asset Link without jeopardising what had already taken so many years to develop. The mechanism was Keeping Australia Clean.

Wadham Park – World Class Thoroughbred Training Facility 2004
http://www.wadhampark.com.au

Working for Ex Managing Director and founder of Toll Transport Peter Rowsthorn, I spent quite some time developing a completely new concept for the horse racing industry. Rowsthorn spent in excess of 20million dollars on building the most high tech race training facility in Australia and possibly the world, and I was given the opportunity to handle the branding and marketing.

I developed a website strategy and advertising campaign that was very successful in setting the complex apart from the rest. The facility has grown again since, now with a Victorian training facility and a stable of some of the best trained horses in the world.

The Horse Hospital

Branding and design work including signage, photography, websites, clothing, banners, media, publicity and marketing.

Gold Coast Racing
http://www.goldcoastracing.com.au

Corporate branding including logo and stationery design, signage and banner design.

Chevron Island Unit Renovation & Interior Design 2003

With a low budget of only $20,000 I took an old cramped, tacky unit and turned it into a modern, funky open plan apartment.

In one month it was ready to sell and I picked up $100,000 profit for my efforts. The blue paint that was spilt on the front letterbox also served as a bit of a trade mark in getting people to remember the for sale sign out the front!

Art Gallery Collections
www.artgallerycollections.com.au

Vodka Cruiser Indy Undy Ball
www.vodkacruiser.com.au

We designed the 2003 Indy Undy ball marketing campaign which turned out being the most successful event ever. The itch was to get more women there and less men and to pre-sell tickets rather than selling them at the door.

The event was sold out, it was 80% women and there was a line up at the door all night.

H2 COLOUR

I took care of everything including character design, 3D TV Commercial, Packaging, website, interactive DVD, distribution pack for supermarket proposal, copywriting and even logo and stationery design.

Bouncer Film Prospectus

Designed a full 40 page film prospectus including set design, character design, comic book concept and even worked with script writer to develop the script.

Travelled to the USA to raise 8 million dollars for the finance of the film and met with many Hollywood Professionals. I also received letters from Arnold Schwarzenegger and Ron Howard stating that the film would be a success due to the director we had on board.

B-Free
www.b-free.com.au

I worked with B-free for a very long time, from initial logo design right through to testing their accounting software for functionality and code errors. The marketing angle we designed assisted them in getting the attention of Microsoft. B-Free is now a certified Microsoft product and they have sold thousands of copies within Australia.

Property One - Peperoni Bar, Rock Salt Cafe & Mills Cafe 2003

Pfizer – Visine Eye Drops 2002
http://www.bratpacknewmedia.com/pfizer

A branding mechanism I put together for Pfizer’s product Visine. They loved the idea but unfortunately it was never used due to complex issues I am unable to divulge.

The concept was simple: A heavily diluted form of VISINE for a “Daily refreshing tool” rather than a yearly cure for consumers with sore eyes...
The product was called TwoEyes as they represent the diluted word VISINE without the V S N or E

Clothing Design 6 National Clothing Labels 2001

In my time working with one of Australia’s largest clothing manufacturers and distributors I designed clothing artwork for Hound Dog, Oxide, Wedge, Wedge Female, BDG Shoes and Vortex. Had a lot of fun creating some of Australia’s highest selling fashion.

Melbas Restaurant and Nightclub 1999
http://www.melbas.com.au

I designed a new logo for the famous Melbas Restaurant in Surfers Paradise and adapted it to a VIP key ring, credit card and created a brochure using photos from a shoot I also arranged.

Acting from a young age until 1997
www.imdb.com

When I was 10 I had stared in more than 50 TV commercials and a handful of short films. At age 10 I won the lead role in The New Adventures of Skippy which was shot for two years on the Gold Coast. At age 15 I was the supporting lead in the children’s comedy series The Wayne Manifesto and at 17 the lead in Mirror Mirror which was shot in NZ. During my time in the lime light I also starred in a number of International TV Commercials for Australian Blue Chip companies and in Movies of the week. I was fortunate enough to have been interviewed by hundreds of media personalities, publicists and journalists nationally. I grew at a very young age being surrounded by adults for the majority of my childhood.